First Impressions Matter: Branding Your Reception Area

First Impressions Matter: Branding Your Reception Area

“You never get a second chance to make a first impression.” You probably heard this old saying before, but you may not have really taken it to heart.

Other than social interactions, your entire office should make a good impression and you can start with the welcoming point, which is the reception counters area. Bishop Interiors notes that a client’s experience at the reception can make or break your company’s image.

Here are some aspects about the interchange between branding and reception, as well as the significance of first impressions:

The Importance of Branding in the Reception Area

Branding is of utmost importance in the welcoming area. Existing or potential clients will make an impression about the organisation based on what they see at the reception area. However, this does not mean that it should be discernible and extreme. You see, some of the best branding initiatives are nearly understated, simple and elegant.

Branding is available in several forms, such as something simple as a trace of the corporate colour with minimal graphics and information to showcase security and comfort. On the other hand, it could be theatrical, have cultural outreach and function as the hub of activity.

The Benefits of a Well-Designed Reception Area

A proper reception can benefit visitors and staff by empowering them to feel more connected to the company. The effect of a company’s physical appearance helps in keeping and luring great staff.

Combining Brand and Reception

When it comes to branding your reception, less is more. The reception area can still look impactful and creative without looking processed and overdone. Ensure that the design is beautiful and timeless to avoid costly revamps in the future.

The significance of forming a positive first impression is probably the reason companies put more effort into designing the reception and work area. Do not hesitate to jump on the bandwagon and impress your clients. The reception is where the perception starts.