The American Trucking Associations (ATA) established a new consortium with the Federal Motor Carrier Safety Administration (FMCSA), the American Bus Association and the American Automobile Association for the “Our Roads, Our Safety” campaign.
The initiative will focus on improving highway safety in the U.S. It will educate drivers and other personnel involved in trucking jobs about the importance of reducing road fatalities, including the significance of understanding a need for trucks to co-exist with other commercial motor vehicles (CMV) on the road.
Our Roads, Our Safety will comprise the development of several safety videos, advertisements, infographics, and social media to raise awareness nationwide. Some of the videos advised drivers to overtake commercial vehicles only on the driver’s side, as well as highlighting a CMV’s blind spots.
The new campaign will complement ATA’s existing safety initiative, the “Share the Road” program, which provides another platform to spread the message about road safety, according to ATA COO Elisabeth Barna.
Centerlinedrivers.com noted that the trucking industry may have been actively involved in raising safety awareness, yet it has opposed some regulatory standards that have several flaws. The FMCSA’s Compliance, Safety, Accountability (CSA) program serves as one example.
Trucking companies gained support from a new report by the National Academies of Sciences, Engineering, and Medicine, which concluded that CSA requires significant changes to some of its compliance policies. ATA lauded the report and said that it validated some of the industry’s concerns, including certain violations that focus more on “subject-matter expertise of enforcement” instead of “empirically validated data,” according to ATA Director of Safety Policy Sean Garney.
Road safety remains an important subject not just for trucks, but also for the industry as a whole. The new coalition’s safety program will serve as a further testament on why improving safety is still a priority within the transportation sector.