Know what makes Nike and Coca-Cola stand out? These two do not only have great advertising campaigns, but their logos are synonymous to their brands. One only has to see a glimpse of their marquee logo and they will recognize the company right away. This is the level you want to reach with your branding.
Red Rider Creative and other experts in graphic design from Salt Lake City cites the following characteristics that separate the best brand logos from the rest:
Simple is Beautiful
This is a concept followed by two big brands, such as Nike and Coca-Cola. There’s nothing fancy about the shape of a bottle and the swoosh, but these two are some of the most recognizable logos in the world. The design of your brand’s logo doesn’t have to be elaborate; it has to represent your company and the products or services you offer. The simpler it is, the easier and faster it is for people to recognize it.
Aligned with Your Brand
The best logos align themselves with the brand experience, values, and unique selling proposition. This alignment is important because it creates positive associations with your products and associations. One of the roles of a logo is to convince someone to choose your brand over the competition. The potential customer must feel an emotional attachment to the imagery you used to influence their behavior and decision-making.
Audience in Mind
The brand that builds their value proposition along with their logo with their audience in mind will establish their position in their chosen niche. Your company will not exist without your target market. The design, colors, copy and other elements of your branding must align with their needs and your brand values.
These are a handful of elements that set the best logos apart; include these in your design plan to achieve the results you want.