The lighting techniques you implement for your videos will have different positive effects on the production. It may impact the mood, the direction of a viewer’s eyes, emphasise certain elements, add colour and texture and make the characters in the video look villainous or heroic.
A video production agency from London cites the following techniques to improve the lighting of your videos.
Lead the Direction of the Light
The first question to ask when using lighting for videos is ‘where will it come from?’ The direction of the light creates various effects and keeps a viewer guessing as to what a particular scene means. Start with the three point lighting system; with this technique, place the main light to the side of the character or particular object you want to highlight. Doing so creates a duality, implying internal conflict or different sides of the subject. When you use light on this side, it also adds texture to a surface, whether it’s a face or an object; this gives it a dramatic feel because it creates shadows.
Hard and Soft Light
The quality of the lighting is its hardness or softness; the image or video appears differently when you use hard or soft light. To put it simply hard light results in hard-edged shadows, while the latter causes soft-edged ones. Use soft light if you want to make a subject look good. It brings out a person’s beauty or handsomeness, or at least their best features.
Light intensity is the amount of light that lands on the actors or objects on set; intensity tapers off when it moves away from the source. This is when space plays a significant role in a video shoot; you need enough to move the lights in and out, whenever necessary.
These lighting techniques add a degree of intensity, emotion or meaning to the video you want to create. Lights can make a subject look bad or good, or highlight the product you want to sell.