When it comes to business assets, it is likely that you will think of machines, finances, and other tangible resources. However, when you give it a thought, your people are also an important resource. Ideas come from them. They give time, and the efforts they exert are valuable.
With all these things in mind, you will realize that people are among the most valuable assets of your business. One of the things that they can do for your company is becoming brand advocates.
You ask, how can you turn employees into company champions? Here are some pointers to keep in mind.
Give them identity
Your employees are not supposed to be uniform. Each of them has an identity, and it is healthy if you encourage them to be themselves. If you force them to wear your brand and the virtues that come with it, they will not appreciate it. This effort may even backfire.
One of the easiest things that you value their identity is by giving them employee recognition or appreciation lapel pins. Complement similar efforts with your willingness to listen to what they have to say.
Make bonds stronger
If you want your employees to promote your brand and its virtues, they must first believe in your corporate mission and vision. You can hold employee events that will encourage such virtues. For instance, you can have company picnics, retreats, fundraisers, team buildings, and parties.
You can implement an incentive program to encourage your employees to talk about the strengths of your company. You can ask them to share the good news about your business, such as new product offerings, sales, and employee promotions.
Incentives can come in the form of free lunches, concert tickets, and other small items that are easy to give away.
These are just some of the things you may want to consider if you want to turn your employees into brand advocates. Work with your Human Resources Department to implement new programs now.