Over the past few years, consumers have seen many improvements and innovations in video. It also increased in popularity as a content marketing format.
Social media platforms also have been engaging its users in various ways, mostly in video format. Facebook, Instagram, Twitter, and Snapchat all have something to offer, proving that photos and texts aren’t the only things that have the ability to capture attention.
Recently, however, there has been an influx of soundless videos as a means for promotion. Before you go to a digital marketing agency, such as Sievers Creative, to ask if they can make one for your brand, here are some things you need to know.
What Video Can Do for Your Business
Video marketing has been a rising trend, and it reached its peak in 2016. With the release Facebook Live and 360-degree videos to name a few, marketers are catering to the consumers’ shortening attention spans by combining interaction and visual to encourage engagement.
In 2015, 74% of all internet traffic was expected to come from videos by 2017, and it looks like it’s already happening. With more content uploaded on the internet compared to what TV has produced in the last 30 years, the internet sure does have more to offer.
To summarize, video increases brand association by 139%, purchase intent by 97%, and increases conversions on landing pages by 80% – who wouldn’t want these for their brand?
Soundless Video: Is It the Future of Video Marketing?
Marketers plan to increase their budget for video by over 60% this year, and it’s not just because they noticed that this is effective in promoting products and services, but they’re also increasing it because of competition.
Think of soundless videos as silent films. It is the perfect example of how excluding sounds can enhance the quality and chances for success of your video. Captions improve the success of your promotion, as one Facebook study revealed that these increased average view times by 12%.
What else can you do to improve soundless videos? Show the focal point of the ad during the first three seconds; choose an enticing thumbnail; captivate by using strong, relevant imagery; and include shots of recognizable personalities or scenes with vivid backgrounds.
If created effectively, videos can be smart tools that immediately entice consumers. Because soundless formats are popular right now, maybe there will be upcoming trends in its production. If there ever is, make sure to keep your eyes peeled.